58 July/August 2014
Those sketches led to a business baked
up in a restaurant incubator in Durham.
Using an adult-sized tricycle, she pedaled
doughnuts to clients on Fridays and peddled them at the Durham Farmers Market
on Saturdays. When admission to the doctoral program came, Moriarty decided not
only to stick with doughnuts but to up her
In March 2013, she opened the retail
shop, and her husband, Rob Gillespie,
dropped out of his biochemistry doctoral
program to work there full time. “I liked
the idea of him having a Ph.D. in case Monuts fell through,” she said, but a fallback
plan hasn’t been necessary. Monuts celebrated its first anniversary in the black.
She wants that sweet taste of success to
encourage other businesses.
“I’m hoping that Monuts can serve as
a model for other restaurants,” Moriarty
said. “Profitability does not have to come
at the expense of employee welfare.”
— Susan Simone
ONLINE: Lindsay Moriarty’s master’s thesis
is available at
No Holes Barred