FROM THE HILL
One Yack is Late; Sales Slow for the Next
It’s her passion for crafting the present for posterity that drove senior Waverly Lynch to become the Yackety Yack’s editor-in-chief in 2011.
Lynch rose to the position in an unusual way: The
yearbook’s board had asked the previous editor to step
down in October 2011 after she failed to complete the
2011 yearbook. Lynch assumed the responsibility of
finishing one book while also starting the next volume.
The 2011 yearbook was released this fall, a year later
than usual. The staff sold 300 copies at $106 apiece —
The 2012 book, priced at $107.75, was sent to the
publisher this fall, but so far it has drawn only 20
orders. In October, the staff had not yet started adver-
tising it to students.
While the point of the yearbook is to look back, the
business of it forces the publication to look forward.
With low sales in recent years, the future of the 111-
isn’t so bright.
question is will the
yearbook still be
around?” said Tony
associate director for
student life and
A number of
ing yearbook sales.
In 2010, Jostens, a
publisher, estimated that 1,000 institutions published
yearbooks, with increasing numbers of universities put-
ting their books online. The University of Virginia’s
Corks and Curls ceased publication after 120 years, cit-
ing financial difficulty and the lack of student interest in
hardbound copies in the Facebook era.
Between 2008 and 2010 the Yack sold 432, 400
and 300 copies respectively.
Kelly Young, associate director for the student activi-
ties fund office, said that in recent years staff members
have cut down publishing expenses and eliminated their
stipends in hopes of sustaining the Yack.
But that dedication only goes so far. Future sales
ultimately will determine the yearbook’s future.
For Lynch, getting a Yack in the hands of every
senior is about more than reaching sales goals. “It’s
just a connection and a part of being at Carolina and
being on this campus. If you’re going to bleed Carolina
blue for the rest
of your life, then
the Yackety Yack
is a part of that.”
Heritage Center at
UNC has digitalized
yearbooks from 51
every UNC year-
book, including the
1890 to 1991, at
The 1990 Yackety Yack as it appears on digitalnc.org.
The trustees of the William R. Kenan Jr. Charita- ble Trust are giving $1 million to the UNC School of Law in memory of William C. Friday
’ 48 (LLB), who died Oct. 12. The trustees designated
the gift for support of student scholarships.
Friday attended the school after serving as a lieutenant in the Navy Reserve from 1942 until 1946 in
World War II. While a student, Friday was president
of the Law School Association.
Considered an icon of American public higher edu-
cation, Friday served as president of the Consolidated
University for 30 years. During his tenure he oversaw
the racial desegregation of the University and its
expansion to include all 16 of North Carolina’s public
universities. After retiring in 1986, Friday served as the
Kenan Trust’s first executive director.
“Mr. Friday was a giant not only in the field of
higher education, but also in the field of philan-
thropy,” said Richard M. Krasno, executive director of
the trust. “His compassion and thoughtful approach to
grant making is evident throughout North Carolina
and across the U.S.” The school will establish a
named, endowed scholarship in memory of Friday.
Friday, said law school Dean Jack Boger ’ 74 (JD),
“devoted his 60-year career to maintaining broad stu-
dent access to the state university system.”
More coverage of Friday’s life and legacy begins on
Kenan Trust Gives Law School $1 Million to Honor Friday
The President’s House, which
once was home to
but for many years
has housed the head
of the UNC System,
is due for an expansion — primarily to
provide more space
Funded by an
anonymous gift of
$875,000, the yellow
house at East
Franklin and Raleigh
streets will grow by
almost 2,000 square
feet. It will have a
new sunroom and
space for 40 people.
home occupied by
Thomas Ross ’ 75
(JD) is the third
The first, built in
1795 on the site of
Swain Hall, stood for
118 years; the second, on the site of
the James Love
House on Franklin,
was built about 1809
and burned in 1886.
DAN SEARS ’ 74