verted. We’ll have a positive influence
It’s the grand opening of Terra Plana’s
third London store, in gleaming Westfield
Shopping Centre, open just two hours and
teeming with curious shoppers. Terra
Plana’s upstairs, next to the exclusive
“Village,” with its Tiffany’s, DeBeers and
high-end shops, and it looks sleek with a
high glass front and dramatic mural.
Inside, displayed on each wall are Clark’s
various, varying brands and a few Soul of
Africa shoes. But it’s only after a good
look at the shoes, some even featuring
Pakistani and Bangladeshi dowry quilts,
that you notice they’re sitting on cardboard shelves — a radical, sustainable “no
glue, no nails, no fuss!” retail concept
called FOLDZ, inspired, like the shop’s
products, by the ever-changing ecosystem.
Innovative and sustainable though they
may be, these shelves also symbolize the
challenges entrepreneur Clark has faced
on his unique shoemaking journey: turning creative concepts into commercial
successes; managing his businesses with
their different, often conflicting, ideologies; and making recycled products look,
well, less recycled.
“We had a huge amount of opposition,” says Asher Clark, Galahad Clark’s
cousin, head designer at Terra Plana and
one of the creators of Terra Plana stores’
signature look. “The first shop-fitting
company pulled out, saying it wouldn’t
last, that kids would climb on it, it would
get wet. We had to sell the concept every
With half a century’s experience in
footwear, Ken Bartle, chief executive of
Jones Bootmaker, is one such opponent.
“There was a clash between Galahad and
his designers on one side and retail professionals on the other as to what the
Westfield shop would look like,” says
Bartle. “But Westfield’s own design team
was over the moon about the ‘Galahad’
design, and that’s what was used. Personally, I don’t agree with the cardboard
shelves because they’re not practical. The
eco-friendly idea is great, but as they stand
at the moment, it would only take a slight
nudge to get a collapse. But, knowing
Galahad, he’ll refine it and make it work.”
Such clashes occur at almost every
phase of the business, starting with the
shoe ideas themselves. Salvatore Oliva, a
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It’s the c o mpanio nship.
itÕs not the cuisine.
People toast our Eggs
Benedict. And tell us
our homemade desserts
suggest a 5-Star restaurant.
But at Croasdaile Village,
the story is not in the
appeal of our meals. The
real story is the residents
with whom you share the
For a visit and complimentary lunch, call Carol Roycroft at
(919) 384-2475 or email CarolR@umrh.org. You’ll come for
the tour but come back for the people.
2600 Croasdaile Farm Pkwy Ð Durham, NC 27705
(919) 384-2475 Ð www.croasdailevillage.com