continued from page 3
that given projections of continued tuition
increases, the club expects shortfalls to go
up each year.
Over the past year, a task force has been
exploring the feasibility of advertising signs
as a way to raise revenue. The task force
endorsed the idea in M ay.
UNC is one of a few U.S. universities
that have not allowed permanent advertis-
ing in their major athletics venues; at
UNC, ads are now allowed in Carmichael
Auditorium, Boshamer Stadium and Fetzer
Field. So-called "soft advertising" has been
a staple at events in the past, including
commercial spots run on video boards and
signs held up by cheerleaders in promo-
tional events during timeouts.
But trustees Chair Richard"Stick"
Williams ' 75 said more permanent signage
in Kenan and the Smith Center may not
be the only solution.
"Signage can be a part of it, but it's not
necessarily a part of it;' Williams said. He
eJ.."plained that the charge to Chancellor
James Moeser includes looking at other
options, whatever those might be. He said
he expected that companies would be
asked to "be creative and make recommen-
Williams said that instead ofjust saying,
"We want signs," those interested in work-
ing with the University might propose
something that others haven't done before.
He emphasized the reputation and
integrity ofUNC and said providers would
be asked to determine "the value of a rela-
tionship with The University of North
Carolina at Chapel Hill."
Baddour has said that he would rather
not have permanent signage but that the
financial needs may overshadow that desire.
Advertisements could appear in the
2005-06 academic year, Baddour said.
Trustee John Ellison ' 69, a member of
the Rams Club and the task force, said
such advertising should be "as unobtrusive
as possible." The aesthetics of the sports
venues are important, he noted, and he
added that the task force preferred that the
stadium floors remain free of ad messages.
Associate Athletics Director Norwood
Teague ' 88 said signage could produce
$600,000 to $1 million in annual revenue
for athletics, depending on the quantity and
location of ads.
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"In both its academic and its outreach
j nitiatives across the state, the Center
truly exemplifies Carolina's promise
to be the people's university. VIle at the
University believe that the Centerfor
Jewish Studies will soon lead the
nation in its excellence and breadth if
program. VIle meanfor it to be second
- CH ANC ELLOR JAM ES MOES ER
"TMlat makes the Center unusual is its
dualfocus, a strong academic program
and a commitment to reach o~tt to the
entire state if North Carolina and
throughout the nation. As a member if
the Center's Advisory Board, I have
come to appreciate first hand the poten-
tial if creating an extraordinary Jewish
Studies program at theflagship public
university in the South."
- STUART EIZENSTAT, ' 64
"Diversity is something really valued
by this university. I'm so excited to
have this chance to learn about Judaism
in the way I learn about other subjects
here - from every angle, including
history, culture, language, and more!"
- RUTHIE WARSHENBROT,
UNC CLASS OF 2005
AR TS AN D SCIENCE S
Engaging our Students
The Center offers an undergraduate minor
with 28 courses enrolling over 1,000 UNC
students each year. And we will add student
scholarships, support study abroad, and sponsor
Building our Faculty
Many of our courses are so popular that
interested students must be turned away.
We hope to add seven new endowed
professorships in the next five years, along
with numerous scholars-in-residence, to
create an undergraduate major and new
MA and PhD programs.
Involving the Community
We will invite the public to hear leading
international scholars, musicians, artists, film-
makers, and public intellectuals we will bring
to campus. Our faculty will travel throughout
the state, to large urban communities and small
rural areas, to lecture on Jewish life, history, cul-
ture, and religion in events welcoming to all.
Contact us at http://ccJs.unc.edu to learn
about the Center's $24 million campaign.
We welcome widespread participation at
any level. Please j oi n us .
Jonathan Hess, Director, 437 Dey Hall,
CB# 3160, UNC-Chapel Hill, NC 27599
Phone: (919) 843-9160
CARO LI NA A L UM N I R EV I EW