campus leaders, Moeser stated that "[s]ervice and engagement must be an inte- gral part ofa university's life, not something we practice ifwe have extra time or ifthe mood strikes us or ifour schedule permits or ifit happens to be convenient. We must consider it an obligation and a responsibil- ity, something that we owe society." A renewed commitment to serving North Carolina will be effective only ifit occurs within the context of our modern research university. We will not succeed by pretending that the world ofhigher education includes the same values and incentives as those known to Edward Kidder Graham. The chancellor under- stands that faculty members will not fully embrace public service as a part of their work unless it is rewarded as highly as teaching and research. Our challenge is to think hard about how public service or engagement fits into the performance standards for faculty. If we are to meet that challenge, however, we must avoid a trap that we often create for ourselves, which is
to pose alternative choices that do not
have to be made. The usual assumption is
that we calmot design a system offaculty
rewards that values public service without
simultaneously reducing research and
jeopardizing our national reputation. We
have never tested that assumption by
pushing ourselves to design a reward sys-
tem that meets both sets ofinterests.
Carolina is a large university with
many resources, and everyone does not
have to do the same thing - it does not
have to be a question of research vs.
public service. We must find ways to reward
those faculty members and those
academic units that wish to engage in greater
public service. We must find ways to
create innovative academic structures, like
the Institute of Government, that combine scholarship with public service. The
University's challenge is to make progress
on these issues without limiting, and
without appearing to limit, our conunit-
ment to nationally important research.
The chancellor has taken a good first step
by appointing a committee to examine
these and many other issues related to fac-
ulty incentives and rewards.
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