N ewr Series to Evaluate
Media's Election Coverage
Ferrel Guillory, who spent 24 years soak- ing in tbe world of
politics for The News &
Observer of Raleigh and
has written for The New
York Tirnes, The
Washington Post and The
New Republic, will bring Ferrel Guillory
his unique perspective on
how the mecUa cover the
local, state and national elections to the GAA
Guillory, director ofUNC's Program on
Southern Politics, MecUa and Public Life and a
lecturer at the UNC School of Journalism and
Mass Communication, will lead "Campaign
2000 Reporting: The Good, the Bad and the
Ugly," at the George Watts Hill Alunllli Center
Oct. 24 and 31 and Nov. 7.
But if you're expecting a lectme series,
you'll be cUsappointed. Guillory plans to have
the participants offer their own opinions to
"It's not just going to be me just standing
up there talking out of textbooks," he said.
Class members will be invited to tape racUo or
television reports, clip newspaper or magazine
articles or print out online information, and
"We might together learn something," he
Guillory, who is a fellow with MDC Inc., a
nonprofit work force and economic develop-
ment research firm in Chapel Hill, has
designed the three-session course to be held
in the two weeks prior to and the day of the
November election. Its aim is to prompt criti-
cal evaluation of how the mecUa are transmit-
ting-or not transmitting-the message of
the campaigns to the eyes and ears of North
"What I have in mind is three sessions
looking at how North Carolina newspapers and
television stations have covered and are cover-
ing the campaigns," Guillory said."I assume,
too, that we'll look at national networks and
the presidential race."
Guillory, who has written, ecUted and con-
tributed to books about Southern politics, said
North Carolina media outlets already are tak-
ing interesting approaches to covering the
subject. Raleigh-based Capitol Broadcasting
offered cancUdates for governor two-minute
message slots dming newscasts prior to the
May primary elections. The effort was criti-
cized as free advertising, but \he state board of
elections upheld its noncommercial m.erit.
"It's not a conullercial," Guillory said.
"They [me cancUdates] have to talk in whole
paragraphs. I view it as a step forward."
Capitol Broadcasting has cOl1unitted to
doing tins again in the fa.ll elections, he said.
Charlotte-based WBTV produced a six-
nllnute report on campaign financing, Guillory
said, adiling that six nllnutes during a 30-minute
news broadcast is significant.
"That was just one night, one thing, but it
was an effort," he said.
Those initiatives, plus the North Carolina
media's "YourVoice, YourVote" consortium,
are all fodder for cUscussion, Guillory said.
"There are interesting iliings going on, and
it's worth evaluating," he said."We tend to
think of democracy ofbeing in peril when
there's crisis-a war, depression. I warn that
there's crisis during good times. We don't pay
Guillory will use some class members'
input for an evaluation he is conducting on
behalf of the Program on Southern Politics,
Media and Public Life.
"To some extent, they'll be contributing to
the intellectual capital of this evaluation," he
The seminar is offered through the Carolina
College for Learning in Retirement, at the
George Watts Hill AlUl1Uli Center. Tuition is
$45 for GAA members and $60 for non-
members. Class size is linnted to 15 people.
- Claire Cusick
In the July/ August issue of the Carolina
All Ilnni R eview, in a profile of U. S.s.
Constitution Commander William F. Foster
' 80, we reported that the ship was made
fromlnaterials "from all 50 states." While
that's a nice thought about the United
States' future in 1794, in fact COlIStitution
was made from trees, cannons and copper
materials hailing fr0111 Maine to Georgia.
The ship also has J1 of its 36 sails in their
original configuration, not 11 of the origi-
nal sails themselves.
On the Carolina Clubs page, the pronoun
"he" was used in a reference to Atlanta club
volunteer Kris Setzer-Poole ' 91; in fact,
Kris is a she.
The R eview regrets these errors and thanks
its readership for keeping us on course.
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