Job Seekers Must Learn To Beat
DOUG DLBBERT ' 70, president
LISA BEERS, accountant
BRENT CLAIUC ' 84, chief financial officer
SUNANDA DILLON, data entry clerk
sll" firstname.lastname@example.org; 962-8454
DAVE DONALDSON, mail room, 962-3979
PR.ISCILLA FULCHER., assistant to the president
MARyCATHERINE KURZENSKl, Alumni Center coord.
TOM MAY, print shop coorclinator
tOI11_l1Ia Y@lIllc.edu; 962- 3741
SANDY WILCOX, accounting clerk
RACHEL S. COHEN ' 98, assist. membership coordinator
DIANE PADGETT ' 91, membership coorrunator
RICK DAVIS ' 85, director of enrichmellt
LAURA CARTNER ' 93, coorrunator of renruons
Li NDA CONKLIN, coordinator of career services
JENNIE HEMINGWAY, assist. coorrunator of clubs
LARRY LARusso ' 92, coord. of extended study prograllls
TANEA PETTIS ' 95, assist. coord. ofstudent prograllls
LINDA RAINEY ' 95 (MA), coorrunator of clubs
lil7da_rail7e Y@lInc.edu; 962-3576
ANITA WALTON ' 92, coordinator of student programs
REGINA OLIVER ' 75, erutor
DAVID BROWN ' 75, associate erutor
SARAH MCCARTY ' 96, designer
BETH McNICHOL ' 95, assistant erutor
STEPHANIE MilLER ' 83, adv. 00. & promotions coord.
LISA SMITH ' 94 (MSLS), online coordinator
lisa_sl1lith Unc.edu; 843- 97 12
RECORDS AND INFORMATION SYSTEMS
ROGER NELSEN, 00. ofal Wlmi records & info. systenlS
TRACY CHR.JSMON, records assistant
JULfE GONYA, network administrator
MARTHA MILLS ' 80, records assistant
JOAN PENDERGRAPH, asst. rurector of alumni records
jOO/ email@example.com; 962-3580
ADAM PHELPS ' 98, records assistant
JULIE TROTTER ' 85, records assistant
j firstname.lastname@example.org; 962-3738
STARLA WARD, records assistant
the 30-second Resume Rule
Ina fast-paced world where employers spend an average of 30 seconds reading a resume, key words and magnet phrases are the biggest
draws in your job-marketing campaign.
These words and phrases describe the essential
skills and experience that employers are look-
ing for and create an instant attraction that
encourages the employer to keep reading.
Although using key words in your resume won't
guarantee that you will get the job, they will
increase the odds that you will get an interview.
Imagine that you have been assigned the
task ofreading 50 to 60 resum.es for a position
in your company. What would you do first?
Most people find a way to limit the num-
ber of resumes they actually read by scanning
to see whether the applicant has the required
education, skills and experience.
Then they look for specific words and phrases
that indicate the applicant can do the job as
well as be a good fit for the organization.
Resumes that do not match the criteria
simply are not read.
How do you know what key words to
include in your resume? Job descriptions are a
good place to start.
Check out the classified ads in several
newspapers and professional journals. Go to
the Internet and look at the job postings on
popular career sites such as Career Mosaic or
Myjobsearch. Identify words that are repeat-
edly used to describe preferred competencies.
Look at job postings on the Web sites of
companies you have targeted to see what skills
and abilities they require, and go to their co
m-petitors' Web sites to identify industry trends
in leading-edge skills.
When you have identified a list of the key
words and phrases, use those words to describe
you and your qualifications. M atch the language
of the job posting to the language you use in
your resume and cover letter. Include the key
words and phrases in your summary statement
to describe your traits and characteristics as
they relate to the job you are seeking.
Lf the employer is looking for a self-starter,
be sure that you demonstrate that you are a
self-starter. Don't assume that the employer
will "get it." Be sure to connect what they are
looking for with what you have to offer.
Don't just dump everything you have ever
done on the page and hope they will sift
through it for relevant information. Present
your information in a way that recognizes
what the employee needs and how you can
On the other hand, you want to avoid
with LINDA C ONKLIN
being"a legend in your own mind." It sounds
great to say that you are a "results-oriented
sales professional;' "innovative problem-
solver" or an"exceptional educator," but you
need to support these magnet phrases by pro-
viding specific examples ofyour success. Use
your accomplishment statements to provide
this information. If you're demonstrating that
you are motivated and can work without
supervision, your accomplishment statement
might read:"Managed a successful sales terri-
tory and increased sales by 30 percent," or
"Won President's Award for consistently
exceeding sales goals."
If the employer is looking for someone
who is creative, give examples ofprograms,
materials or strategies you developed and
show the results in numbers and dollars when
possible. For example: "Created ncarketing
strategy focusing on customer education that
resulted in increased market share from 6 per-
cent to 30 percent in less than one year."
Also recognize that your choice of words is
extremely in1.portant in creating your image
and determining your fit with an organiza-
tion. If you say that you are a finance specialist
with an entrepreneurial spirit, you might be
more attractive to a start-up operation than a
major consulting firm with layers of manage-
ment. If the job calls for someone who is a
visionary leader and you describe yourself as
practical and able to attend to details, you
probably will not get an interview. Think
about what your words are saying about you.
Identif Ying key skills and experience also
can be helpful in your career development.
Know which technologies, leadership and
management skills are hot. If there is a gap
between your current skills and marketable
skills for the future, you can plan a course of
action to take you where you want to go-
and help your resume survive its next
Linda Conklin is the GAA:S coordinator ifAhll1mi
Career Services. Fol' more iliformation on career-
related issues, contact her at (919) 962-3749 0 1' by
e-mail at IindaJo/ l.klin@,mc.edu
Marc h / Apr if 2 a0 a