Attitude Means Everything
In Achieving Career Goals
DOUG DIBBER T ' 70, president
LISA BEERS, accountant
BR.ENT CLARK ' 84, chief financial officer
DAVE DONALDSON, mail room, 962-3979
MARyCATHERINE KURZENSIG, Alumni Center coord.
TOM MAY, £rint shop coordinator
LINDA RHODES ' 81, assistant to the president
DIANE PADGETT ' 91, membership coordinator
GLENN H.A. GILLEN ' 88, asst. membership coordinator
RICK DAVIS ' 85, director of enrichment
LAURA CARTNER ' 93, coordinator of reunions
LINDA CONKLIN, coordinator of career services
KELLY KIRBY ' 94, assist. coordinator of clubs
LARRY LARusso ' 92, coord of C>.'teI1ded study programs
M.EREDITH LEWIS ' 93, program assistant
LINDA RAINEY ' 95 (MAl, coordinator of clubs
linda_raine Y@'lIlc.edll; 962-3576
ANITA WALTON ' 92, coordinator ofstudent programs
REGINA OLIVER ' 75, editor
DAVID BROWN ' 75, associate editor
KIM COSTELLO ' 94, assistant editor
SARAH MCCALl. TY ' 96, designer
STEPHANIE MrLLER ' 83, adv. dir. & promotions coord.
DIANA PALMER ' 86, managing editor & art director
RECORDS AND INFORMATION SYSTEMS
R.OGER NELSEN, director of alumni records and
, elsen@lIl1c.edu; 962-7055
TRACY CHRISMON, records assistant
SUSAN COFFIN, records assistant
JULLE GONYA, network administrator
DEENA KILMON ' 94, records assistant
MAIl. THA MILLS ' 80, records assistant
JOAN PENDERGIl.APH, asst. director ofalumni records
STARLA WARD, records assistant
The number one success factor in ajob search is attitude, Ifyou are currently in a career transition - read "looking
for a new job"- this article is for you.
Many people who are seeking a new job,
or ways to create new opportunities in their
current careers, look to others to find the per-
fect job for them. I frequently hear, "I read
about your services and want to know what
YOU can do to find me a job," As a job
seeker, the first thing you can do is adopt an
attitude ofself-reliance and self-awareness.
Finding a profession that you are passionate
about, identif Ying a rewarding career or even
landing a job that will keep the wolf from the
door is hard work-and
have to do it!
What does that mean? It means recognizing
that you are responsible for you, Particularly
in the area of career satisfaction, it is essential
to know who you are and what you want to
do. It also is essential that you know how to
articulate these facts to others. Sounds simple,
but it is probably one ofthe most difficult
tasks facing job seekers today.
It also means believing in yourselfand
presenting yourself in the best possible light,
Even when people know what they do well,
they often fail to present the information to the
right people in an interesting and meaningful
manner. They underestimate their accom-
plishments or present them in such a lackluster
fashion that they are overlooked easily. In
today's world ofmedia glitz and sound-bite
advertising, you must be prepared to put your
best foot forward at all times.
To illustrate my point, I'd like to share the
story ofthe Sensational Chocolate Cake. A
friend ofmine had just moved into a new house
in a new neighborhood. To help the neighbors
get acquainted, a potluck luncheon was planned,
One ofthe neighbors inU11ediately offered to
bring her "sensational" chocolate cake. My
friend, who is an excellent cook, also had con-
sidered bringing a dessert but decided she
could not compete with a sensational chocolate
cake and decided to bring a salad instead.
On the day ofthe luncheon, my friend
eagerly tried a piece of the Sensational Choco-
late Cake and found it to be good, but not
great. She certainly had baked better. Curious
about the cake, my friend asked the baker,
"What makes this cake so sensational? Is it an
old £muly recipe?"
"Oh no," replied the baker. "It's a Duncan
The moral of this story is,
whether you think you can, or think you
with li NDA C ONKLIN
can't, you are right either way.
How do we relate chocolate cake to the job
search? Take a look at your resume. Does it
present your work history as a series ofaccom-
plishments with quantifiable results or is it a
compilation ofboring job responsibilities? Does
the resume have a summary statement that
gives a snapshot ofyour professional background
as well as personal traits and characteristics rel-
evant to the job you're seeking? Does it
answer the question, "Why should I hire you?"
What about your cover letter? Are you even
sending one? Does it tell the reader what you
can do for them and invite them to learn more
about you? Does it show energy and enthusiasm?
Have you tailored it to include accomplish-
ments that are relevant to the job? Do you
request an interview?
What about search strategies? Do you have
a plan or are you still spending most ofyour
time in the want ads? Have you targeted grow-
ing companies that can use your services? Have
you identified key people to contact in these
companies, or are you looking for a rbmme drop
and hoping that the right job will find you?
Have you built and maintained a network?
Do you belong to any professional organiza-
tions? Do you have a "3D-second commercial"
that tells people what you do, or do you
immediately tell everyone that you are looking
for ajob? Are you able to articulate your
greatest strengths and give examples ofrecent
accomplishments' Do you have business cards,
or are you still writing your address on the
corner of napkins?
Do you research companies before going
on interviews? Do you know how you can
benefit the organization? Have you prepared
answers to most commonly asked interview
questions? Do you even know what those
Think about your answers. Remember
taking charge ofyour search is a matter of
attitude-and attitude is everything!
on career-related issues,
Conklin, the GAA's coordirlatol'
in this issue
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